Secret Garden

When we think of a marketing strategy we often limit ourselves to identifying which processes have the highest success rate but in this way we end up focusing attention on the company while neglecting the customer. By placing the customer at the center of the marketing strategy the result to be monitored becomes the value perceived by customers not just the economic performance of the brands. . Maximize engagement over profits While profits are the lifeblood of any business it s better to have loyal customers than one time customers.

This is because a customer who makes a single isolated transaction will have no incentive to return and consequently it will be difficult to judge the value he has produced for the Phone Number List company over time as there will be a lack of terms of reference. Conversely a loyal and active user base in its dialogue with a brand will offer more data on which to base your analyzes and research . Having a stable and repeated term of comparison over time you will be able to better identify all those elements on which it will be advisable to intervene.



More flexibility less corporate politics It may happen that due to company policy a brand hinders support and assistance activities for its customers effectively preventing the provision of certain services. In the case of product return and replacement policies for example although each company often has a well defined time window to manage this type of practice it may happen that customers receive refund requests out of time or for products no longer under warranty. We must think that the way in which this situation will be managed could have significant effects in the medium to long term. Of the expenses could involve an unexpected investment in the short term but it would help to improve the opinion that that customer will have of you.